Training

  • Top Beauty Treatments to Earn BIG in 2023

    Top Beauty Treatments to Earn BIG in 2023

    We’re nearly a month into the new year & time is flying by already. Have you made plans for your beauty business this year already? Have you thought about further treatments you’ll soon be offering?

    Maybe you’re not sure what the next big thing is or what more to train in to earn more £££s this year. Well let’s take a look at the latest beauty trends for 2023 and treatments billed to be in HOT demand this year!

  • Business Launch Must Dos

    Business Launch Must Dos

    Updated 30th October 2024

    The key to business start-up success is careful planning. Considering the direction you want your business to take, the scale and the target market. Setting realistic goals with realistic timescales is vital to ensure you stay on track but also stay motivated. It can be challenging starting a new beauty business but also incredibly rewarding when you see the return on your investment in terms of a regular client base building, your treatment results gaining word of mouth or indeed just making a profit! We give you the lowdown on how to get up and running for success…

  • Why it can be great to start small…

    Why it can be great to start small…

    When looking to start a new career in the beauty industry, it can be so easy to fall into the trap of thinking you MUST train in every single treatment on the market from the get-go. But the cost of this and also just knowing how then to launch your business without any particular unique selling features or areas of specialism can be really difficult when coming to an industry with a lot of competition already. Our blog highlights why it can actually be great to start small, focusing on particular treatments, building your brand and then moving on to other treatments as your client base actually wants, rather than what you think they will want…

  • What’s in a brand name?

    What’s in a brand name?

    We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…

    What is a trademark?

    A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service.  Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.