lashes

  • What are Angel Lashes? The Hottest Lash Trend for 2023!

    What are Angel Lashes? The Hottest Lash Trend for 2023!

    With 8.5 billion views on TikTok as of May 2023, #lashextensions are one of the most searched for and in-demand beauty treatments right now, however experts in the lash industry believe clients are looking for a more natural look than in previous years. With the the ‘no make-up make-up’ or ‘skinimalism’ trend now moving into the lash industry, clients are making a return to classic individual lash styles or more natural hybrid looks, with full-on volume becoming less popular.

    L-curl lashes have grown in popularity as they give the look of a natural lash that has received a lift, while still providing the extra length of extensions.

    We are also seeing less use of thicker lashes, typically 0.20mm or 0.25mm were the most common lashes in use but with increased use of low-volume fans or ‘spikes’, thinner lashes as low as 0.03mm are growing in their use to create a range of enhanced but still natural looks.

    So… what are Angel lashes? The technique combines classic (individual) lashes with wispy light closed-volume lashes. 0.03mm lashes are used to create closed fans which are mapped around one on one, classic lashes to create a light, wispy but volumised look that imitates a more natural lash growth pattern and mapping with choppy lengths used, rather than uniform lash mapping. The angel lash technique can be used to create a range of styles from doll eye to cat eye to suit a wide range of clients.

  • How do you get started in Lash Extensions?

    How do you get started in Lash Extensions?

    Lash Extensions are still on the of the most popular and lucrative beauty services to be offering right now. While DIY false lashes may have come a long way, there is nothing that can beat a professionally applied set of semi-permanent eyelash extensions for creating the WOW factor to your look. During lockdowns, many turned to stick-on strip lashes but many have learnt to their peril the damage poorly applied lashes can do to your natural lashes. With the festive party season nearly upon us too, there has never been a better time to get into offering eyelash extensions. But how do you get started?

  • Getting Started with Online Courses

    Getting Started with Online Courses

    Updated 1st November 2024.

    Achieving a recognised beauty qualification couldn’t be easier with our Accredited Online courses. Learn at your own pace, in your own time and start your own business! If you’re new to Online Courses this blog will be a useful guide through getting started with your Online Course.

    What’s Involved

    Our online courses are completed through our industry leading, user friendly Online Student Portal. You receive access to a wealth of high quality learning resources, written by beauty professionals including comprehensive e-manuals and detailed step by step video demonstrations. You can watch the videos as many times as you need. We include fun multiple choice online tests which are great for checking your understanding and can be retaken instantly, as often as you need to pass.

    When you feel ready, you will practice on friends / family or training hand / head as relevant to the course. You need to provide evidence of 3 case studies which are submitted easily by email and assessed against industry standards to ensure your proficiency with the treatment skills. Individual feedback to help you improve and you simply resubmit as needed until you are at a successful level to achieve. Typically students complete these courses within 2-6 weeks (committing around 2-10 hours per week to study), although you have 12 weeks to access the course resources on the portal should you need to go slower. Students can take up to 12 months to email over their case study evidence for certification, so plenty of time to practice your skills to full confidence.

    The Student Portal 

    Once you have registered for your course you will receive an email with your link to access the Student Portal. The Student portal can be accessed through desktop, tablet and phones. If you are using a tablet or phone there is an app available to download, simply visit the App Store and search SAP LITMOS. When prompted for a domain enter: thebeautyacademy followed by your log in details.

    We recommend your first point of call when you log in is the additional resources tab in your course, here you will find your practical case study materials, including consultation and feedback forms. Save this pdf file to your device or print for use when ready to start practising.

    Guidance on Case Studies 

    You will receive a detailed list of required products and equipment as part of your online course resources. Optional, selected kits are available to purchase through our website. Other beauty wholesale companies are available such as Salon Services or websites like Amazon, to allow you to source basic items to get started. Courses are not brand-specific so you can use any brand / supplier you prefer for case studies.

    When you have completed your case studies email in to [email protected] and attach your before and after photos along with your client consultation form and feedback form for each treatment required.

    Your case studies will be evaluated with your certificate and/or feedback provided by email within no more than 7 working days.

    Getting Started Once Qualified

    Once you’ve achieved your online course certificate(s), you can purchase public liability (beauty treatment) insurance to begin offering your services to paying clients. We do not provide insurance ourselves but recommend several leading insurers. You can find more about our recommended insurers on our website. You’ll already have your products from completing your case studies.

    You’ll need a brand for your business – a solid name and logo. You also need to decide what basis you want to work on – from home, mobile etc. You’ll also need to register for self-assessment if starting your own business with HMRC for tax reasons. You will also need to keep records of any income earnt and any costs (along with receipts). You may want to seek advice from an accountant to get this set up initially. If you’re new to running a business, you may find our Starting a Business in Beauty Course useful.

    For marketing, you’ll need to set up social media profiles on Instagram, Facebook and even Tiktok to begin promoting your beauty business. You can also get word of mouth promotion by networking with other local businesses (e.g. hairdressers, wedding suppliers etc.) or local organisations (schools, parents groups, charities etc.) to promote your services, perhaps with an open evening offering taster treatments or gift vouchers for raffle prizes. You may want to print some business cards and a price list to share with them. Always remember to take before / after photos of your results to share online and encourage clients to share their lashes or nails on social media tagging you to help gather word of mouth. It will take a little time and patience to build a loyal client base. It is recommended to promote discounted block bookings for a course of treatments or encourage clients to book their next treatment before they leave each appointment. This helps plan future business and get your appointment diary full. Gift vouchers are also a great way to get some initial income flowing, especially around seasonal events like Mother’s Day or Christmas. If you need help with your selling skills, you might like to consider our Sales Skills for Beauty Course.

    From client feedback you gauge what future treatments you might like to learn and offer, taking on further Online Courses as required to develop the skills to keep your business going from strength to strength. Typically it takes around 6-24 months to establish a new business. For inspiration, why not take a look at some of our previous students’ success stories.

  • A Great Success

    A Great Success

    “All of your dreams can come true, if you have the power to pursue them’’ – Walt Disney.

    Never has this quote been truer than in Abbie Stretton’s career journey. Abbie had the courage to overcome her challenges and make the jump into the beauty sector and hasn’t looked back. In the last two years Abbie has grown a successful business and received award nominations for her work.

    We first met Abbie back in 2019 when she attended her very first eyelash training course with us. Back then she was on a different path. Having graduated from University, Abbie found herself in a job that she hated and feeling depressed. She knew she wanted a change but was unsure of the path to take. Beauty had always been a passion of hers, she decided to take the leap and hasn’t looked back since.

    Now busy with regular clientele, her own website and looking into creating her own lash brand.

    A huge well done to you Abbie from all of us at the Beauty Academy. Follow Abbie’s success on Instagram @abbeauty_xo

    ‘’This course changed my perspective of myself, I had this burst of confidence. I was so intrigued by The Beauty Academy, it looked so professional from the website. I thought this is the training place for me. I’m so glad I made that decision!’’ – Abbie

    If you’d like to share a success story please email us at [email protected]

  • Why it can be great to start small…

    Why it can be great to start small…

    When looking to start a new career in the beauty industry, it can be so easy to fall into the trap of thinking you MUST train in every single treatment on the market from the get-go. But the cost of this and also just knowing how then to launch your business without any particular unique selling features or areas of specialism can be really difficult when coming to an industry with a lot of competition already. Our blog highlights why it can actually be great to start small, focusing on particular treatments, building your brand and then moving on to other treatments as your client base actually wants, rather than what you think they will want…

  • Lashings of Maturity

    Lashings of Maturity

    Lash techs in the industry don’t want you to discover the benefits of working with mature clients, who typically have more disposable income and can become some of your most loyal, regular clients. Techs circulate ideas that lashing mature clients is difficult or even near impossible and yet with the right know-how it can be profitable and an enjoyable challenge.

  • Keeping your Kit Tip Top – Storing Lash & Brow Tools…

    Keeping your Kit Tip Top – Storing Lash & Brow Tools…

    As any amazing lash and brow tech knows, you’re only as good as your products and tools will allow you to be. Not storing these correctly, not only shortens the lifespan of these causing wastage and extra costs but also limiting the results you can achieve. Here we discuss how you should be storing your kit…

  • Know your lashes, know your options…

    Know your lashes, know your options…

    With so many lash treatment options now pinging up in the beauty sector, it’s hard to keep up with what the differences are. But having a good understanding will ensure you can give the best advice to your clients and maximise your treatment sales…