Lash Lift is certainly one of our most popular courses and highly lucrative earning you around £30-£45 per treatment. Many clients are moving away from the continued maintenance cost of lash extensions seeking a more natural option as the minimalism trend comes into make up and skincare this year. Lots of students complete our Accredited Courses to learn Lash Lift Skills but one tricky aspect to master is selecting the correct lash shield size and how to correctly fit the lash shield as it certainly takes time and practise to do this with confidence. Our blog covers best practice on selecting the correct size shield plus top tips for a successful lash shield application…
lash treatments
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Keeping your Kit Tip Top – Storing Lash & Brow Tools…
As any amazing lash and brow tech knows, you’re only as good as your products and tools will allow you to be. Not storing these correctly, not only shortens the lifespan of these causing wastage and extra costs but also limiting the results you can achieve. Here we discuss how you should be storing your kit…
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Know your lashes, know your options…
With so many lash treatment options now pinging up in the beauty sector, it’s hard to keep up with what the differences are. But having a good understanding will ensure you can give the best advice to your clients and maximise your treatment sales…
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What’s in a brand name?
We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…
What is a trademark?
A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service. Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.