beauty

  • A day in the life: Self-employed Massage Therapist

    A day in the life: Self-employed Massage Therapist

    Introducing Saskia of Holistic Healing…

    “On completion of my VTCT Level 3 in Massage with The Beauty Academy, I began working in spas and salons. 5 years later, using my experience of the beauty industry, I have decided to start my own business as a Holistic Therapist. Over the years, I have attended additional training days with The Beauty Academy including facial skincare, electrical facials and teacher training.”

  • Become a Beauty Tutor

    Become a Beauty Tutor

    Are you currently a salon business owner? Or renting a room somewhere? Looking at new treatments to add to your menu but feeling overwhelmed and at a loose end? Why not try something different and become a tutor! Gain a qualification in teaching, get your courses accredited, and be insured as a teacher. Start teaching the subjects you love, to inspire the next generation of Beauty Therapists.

  • Top Beauty Treatments to Earn BIG in 2023

    Top Beauty Treatments to Earn BIG in 2023

    We’re nearly a month into the new year & time is flying by already. Have you made plans for your beauty business this year already? Have you thought about further treatments you’ll soon be offering?

    Maybe you’re not sure what the next big thing is or what more to train in to earn more £££s this year. Well let’s take a look at the latest beauty trends for 2023 and treatments billed to be in HOT demand this year!

  • How to maximise profit within your beauty business

    How to maximise profit within your beauty business

    Running a profitable beauty business can be a rewarding yet daunting task! there are so many things to think about when running your own business. This can be challenging when the majority of your day is focussed on delivering treatments. If you’re struggling to find the time to generate new ideas for boosting income you’ve come to the right place! We’ve collated some of our best advice for therapists to maximise profits.

    Increase your client base

    Whether you are just starting up or have been going a while there may be opportunities to grow your client base. There’s the obvious promotional platforms such as social media/ local magazines, however many marketing experts agree that the networking is an avenue that can be the most beneficial when targeting new clients. For example, there may be the option to have a mutually beneficial partnership with local businesses in your area that compliment the work you do such as Bridal shops or Hairdressers. A ‘you scratch my back, I’ll scratch yours’ scenario of promoting each others businesses can boost both businesses profits. If you already have a loyal client base, you can also enrol the support of these clients to grow. Offering refer a friend rewards or hosting launch events within the salon whereby clients can bring a friend/family member along. These events work well along side the launch of a new treatment or product where you can offer taster treatments/demonstrations/product trials or spread out at various times of the year to mark events i.e Valentines day/Christmas.

    Increase spend per visit 

    If you’re serious about increasing your profit then one clear winning strategy is to encourage your client to spend more when they are with you. Use each treatment booking to your advantage to promote the add on services and retail that you offer within the salon. This doesn’t have to be a hard sell as remember your client is there for a reason, they may have come in to get amazing lashes.. their lashes will stay amazing for longer if they use a lash shampoo between infills! If you’re not retailing product in your salon you’re not only limiting your revenue but you may also be disadvantaging your client by not providing them with a full service which includes education and aftercare on how to maintain their treatment at home.

    When up-selling services, consider the treatments that compliment each other the most. This could be adding additional massage onto treatments, adding additional LED therapy onto facials or tinting with Lash extension services. Also consider the benefits of courses of treatments, offering incentives can be an easy way to reward clients for booking courses such as by 6 get one free.

    Top tips for retailing product:

    • Only recommend products that you genuinely believe will benefit the client, link these back to their main concerns or objectives. For example you may have a facial client concerned with acne so share why you think a spot treatment would work best for them or a Gel polish client who always has dry cuticles, why would this nail oil help?
    • Let the client explore the product. Give them the chance to try the product on their skin as most people prefer to try before they buy!

     

    Review your treatment menu

    A lot can be said for less is more, its important to focus on what you do and do it well vs offering too many services. Think about your niche and what makes you different, why should your clients come to you? It’s these unique differences that you should be promoting at every available opportunity. It may also be time to consider your pricing, when was the last time you increased your prices? Complete some market research into your local area to ensure you remain competitive and avoid underselling your skills!

    Looking to start your own beauty business this year? Call our team on freephone 0800 999 2277 (option 1) to tailor a beauty training package for your business start-up. Already trained in beauty and need more business know-how? Our Online Starting a Business in Beauty Course is the ideal starting point to plan, market, brand and launch your own beauty business. 

  • The Right Tool for the Job – Best Brushes for Acrylic, Poly Gel & UV Gel

    The Right Tool for the Job – Best Brushes for Acrylic, Poly Gel & UV Gel

    This article was first published on 18th May 2016 & was updated on 17th February 2022

    When it comes to creating the perfect nail extension, there is more to consider than simply your technique. Good technique is essential but the right tools will help you to create better results, more easily and more quickly.

    Generally speaking, as you begin to practice you will usually be using the brush that came included within the starter kit you may have purchased. We always recommend using a brush that is from within the same brand or range as the acrylic or gel products you intend to use as these have been designed and tested for best results using those specific products. However as you become more experienced and knowledgeable, you may have a preference for a different brush which works best for you and your way of working.

    Brushes for UV Gel (builder gel) Application

    No.5 flat uv gel brushTransparent Compact Size 4 Gel Brush

    UV Gel will usually require the use of a standard size 4 or 5 flat brush (for the creation of nail extensions). These are often designed for use specifically with UV Gel and are optimally shaped and sized for easy product pick up and application. These are often made with synthetic bristles to provide an easy to clean, long lasting and affordable brush which picks up the product without encouraging it to sink into the brush which could cause product wastage and make it harder to glide the product from brush to nail. Gel Polish is usually applied with the brush that came enclosed within the product lid and there is no need to use any alternative brush.

    Brushes for Poly Gel Application

    Poly Gel is a new system that has become hugely popular over the last 3-5 years as the products come packaged in an easy to dispense tube that can help to reduce product wastage and risk of cross-contamination. Your product will usually come supplied with a metal flat edged tool for ‘slicing’ some of the gel product from the tube ready for use. You then apply this ‘bead’ of sliced product direct to the prepped natural nail and work the product using a flat gel brush. Poly Gel products are applied very similarly to standard builder gel products (that come in tubs and jars) and so a standard gel application brush will be suitable, however you will need to ensure you use the ‘slip solution’ product supplied with your poly gel to avoid the product sticking to your brush. Rather than brushing the product on as you would with standard builder gels, you simply pat the bead applied to the nail into shape using your gel brush. It is important to clean your poly gel brush after use using a lint free wipe to remove excess product and soak in gel brush cleaner if required to remove any hardened product and help reshaping of your brush bristles. Always stand the brush in a cup to dry with bristles facing up to avoid the brush drying misshapen.

    Where it gets more tricky is when considering the best brush for use with acrylic products…

    Brushes for Acrylic Application

     Natural vs Synthetic Bristles

    Brush Anatomy Picture

    There are several factors that must be understood about brushes before you can begin to select a brush. Firstly it is important to understand why brushes for use with acrylic are usually made from kolinsky, sometimes called sable hair. Kolinsky is the hair gathered from a type of weasel found in the cold regions of Russia & China. Natural hair is used as it has an advantage of providing natural thickness towards the belly of the brush which allows it to hold liquid effectively (as in acrylic liquid). The strength and flexibility allows the brush to return to a point when wet. All hair has a structure known as the medulla which allows moisture to be absorbed. This acts as a reservoir to hold the acrylic liquid in nail brushes and releases in a controlled manner as pressure is applied with the brush by the nail technician. Kolinsky hair is far better in quality (sometimes known as golden sable) than the hair gathered from other weasels (sometimes known as red sable or just ‘sable’). If a brush states kolinsky, you can be sure you are buying the best quality brush bristles possible.

    With any natural hair brush, it is essential to maintain the brush with correct cleaning after every acrylic application to avoid the brush becoming stiff and damaged. You can purchase brand specific brush cleaners (designed to remove your specific acrylic product) and these often contain conditioners within them to keep the bristles smooth, flexible and keep the brush shape for longer. Natural brushes can be cleaned within acetone but this is not recommended as it can dry and damage the bristles over time.

    The Edge Brush Cleaner 100ml Acrylic Trial Pack

    With improved technology, some manufacturer’s are beginning to use synthetic bristles for acrylic brushes. This is also in response to those who want a ‘vegan’ option. Modern technology now allows many synthetic bristles to effectively mimic the properties of natural brushes to a degree. Synthetic bristle brushes are more durable as they are less effected by contact with the monomer (acrylic) liquid than natural hair. Many nail techs prefer natural hair however as synthetic brushes will struggle to hold the acrylic liquid as effectively. Synthetic bristle brushes are usually used more for nail art and gel application. Care must be taken when cleaning such brushes as they are often made with nylon or polyester which can be damaged if left to soak in acetone. Most brush cleaners are acetone free for use with UV Gel brushes.

    Choosing the Right Size

    When you first begin to practice your application of acrylic, you will usually make use of a smaller brush which could be a size 6 or 8. These brushes are great to begin with as they effectively lift a smaller bead of acrylic (powder with liquid) allowing you to master your application technique with the 3 zones. They also allow you to learn the ability to get your ratio of liquid to powder correct with more control. This smaller brush size of 6 or 8 is usually included within starter kits for this reason.

    No.6 Kolinsky RoundNo.8 Kolinsky Round

    However as you begin to advance in your experience and skills, you may find smaller brushes make your application slower and your treatment time longer. When working in the salon or as a mobile therapist where timing is key to ensure you can maximise your earnings, it is important that you can begin to reduce your treatment timings. One way to do so is to look to use a larger acrylic brush. Larger brushes allow you to effectively pick up a larger bead of product which means you can cover a larger area of the nail with less strokes. You will still be using your 3 zone process but will not require the use of up to 3 smaller beads to cover each zone, instead you may be able to achieve coverage of an entire zone in just one large bead. This does of course take much practice and good technique to ensure you are getting your ratio of powder to liquid correct to avoid flooding the nail or creating poor adhesion through too little powder/product too thin.

    When first starting out in nail extensions working with a smaller brush, there is a tendency to need to file the nails into shape at the end of application. This is because when you are applying numerous small beads, there can be a tendency for areas of the nail extension to become lumpy or too thick (of course some products self-settle better than others). This extra filing also increases your treatment timing. An advantage of using a larger brush is that you apply less beads and so there is less likelihood for areas of the nail extension to have thicker areas (where two beads/layers have overlapped) and less chance of the extension becoming too thick assuming you are confident with your product ratio. It is also said that reduced filing helps to create stronger, more stable nail extensions and the process is more comfortable for clients. With experience, a larger brush can enable you to create more professional looking nail extensions in less time.

    Due to the nature of having more bristles within a larger brush, this enables them to keep a better shape at the belly of the brush which also can make the larger brush easier to work with when laying down your bead onto the nail or tip. This can quite simply be seen by the fact that the larger the brush, the more structured the shape with a distinct pointed end rather when dry, rather than the more round or flatter shape of smaller brushes. It allows the brush to be more flexible and glide the bead more easily. Smaller brushes have a tendency to go much flatter with less pressure which can flatten the bead or trap it within the bristles making application more tricky.

    While working with a larger brush, it does not limit your ability to still pick up a smaller bead which you may use when infilling or rebalancing the nail as with experience you will learn to utilise the point of the brush for fine detail work. As you grow in confidence and more importantly, experience of creating the correct ratio of liquid to powder; you can begin to gradually increase the size of brush you are working with going from a 6-8 to a 10 then 12. You may even work up to a size 14 or 16 although many nail techs typically prefer working with a size 10 or 12 depending on the brand of products they are working with.

    Remember to stay working with a brush from within your product brand when working on nails for clients. When initially practising with a larger brush however you may wish to pick up an inexpensive artist’s supply brush from any stationery store or online (as these are often very similar in style but cheaper as they are unbranded). It is a great way to trial a brush size without a big spend but should not be used for client’s nails as you cannot guarantee good results as such brushes are not tested for best results with your brand of products.

    Once you have invested in a good brush, you may want to buy a brush case or cover (some brands come with a brush cap) to protect your bristles and also a brush cleaner that is recommended for use with your brush.

    Want to learn the art of Nail Extensions? We have Beginner and Advanced Courses available from only £199! Find more information at: https://new.thebeautyacademy.org/nail-treatment-cou…

  • A Great Success

    A Great Success

    “All of your dreams can come true, if you have the power to pursue them’’ – Walt Disney.

    Never has this quote been truer than in Abbie Stretton’s career journey. Abbie had the courage to overcome her challenges and make the jump into the beauty sector and hasn’t looked back. In the last two years Abbie has grown a successful business and received award nominations for her work.

    We first met Abbie back in 2019 when she attended her very first eyelash training course with us. Back then she was on a different path. Having graduated from University, Abbie found herself in a job that she hated and feeling depressed. She knew she wanted a change but was unsure of the path to take. Beauty had always been a passion of hers, she decided to take the leap and hasn’t looked back since.

    Now busy with regular clientele, her own website and looking into creating her own lash brand.

    A huge well done to you Abbie from all of us at the Beauty Academy. Follow Abbie’s success on Instagram @abbeauty_xo

    ‘’This course changed my perspective of myself, I had this burst of confidence. I was so intrigued by The Beauty Academy, it looked so professional from the website. I thought this is the training place for me. I’m so glad I made that decision!’’ – Abbie

    If you’d like to share a success story please email us at [email protected]

  • Can I achieve a VTCT qualification through distance learning?

    Can I achieve a VTCT qualification through distance learning?

    The Beauty Academy offer a full range of VTCT Qualifications in all aspects of beauty therapy ranging from single units for those looking to specialise in one professional skill such as Facial Skincare to a full diploma at level 2 or 3 suitable for those looking to gain full time employment in the industry. Our VTCT qualifications are delivered on a ‘blended’ learning basis giving you optimum flexibility with your learning, while still providing full support and expert face to face tuition on a fast track basis.

    Much of the study is completed on a distance learning basis, online from home including your theory coursework. Students have access to a wealth of learning resources on our online portal including training videos, manuals and support documents. Attend for 1-5 training days (depending on qualification) to learn your practical skills at one of our 10 conveniently located training centres, across England. Practice your treatments to build a portfolio and then once ready, book your assessments.

  • How to Make Brows Fuller & Less Unruly

    How to Make Brows Fuller & Less Unruly

    If windows are the eyes to the soul then surely brows are the frames? A great pair of eyebrows can really give a face structure. They can also help correct an unbalanced face shape or give the appearance of a more desireable face shape. When so many clients are investing in lash extensions right now, it would be wrong not to have the know-how to create flawless brows to finish the look. We give you the top 10 ways to make brows look fuller and groomed…

  • Business Launch Must Dos

    Business Launch Must Dos

    Updated 30th October 2024

    The key to business start-up success is careful planning. Considering the direction you want your business to take, the scale and the target market. Setting realistic goals with realistic timescales is vital to ensure you stay on track but also stay motivated. It can be challenging starting a new beauty business but also incredibly rewarding when you see the return on your investment in terms of a regular client base building, your treatment results gaining word of mouth or indeed just making a profit! We give you the lowdown on how to get up and running for success…

  • Why it can be great to start small…

    Why it can be great to start small…

    When looking to start a new career in the beauty industry, it can be so easy to fall into the trap of thinking you MUST train in every single treatment on the market from the get-go. But the cost of this and also just knowing how then to launch your business without any particular unique selling features or areas of specialism can be really difficult when coming to an industry with a lot of competition already. Our blog highlights why it can actually be great to start small, focusing on particular treatments, building your brand and then moving on to other treatments as your client base actually wants, rather than what you think they will want…

  • Lashings of Maturity

    Lashings of Maturity

    Lash techs in the industry don’t want you to discover the benefits of working with mature clients, who typically have more disposable income and can become some of your most loyal, regular clients. Techs circulate ideas that lashing mature clients is difficult or even near impossible and yet with the right know-how it can be profitable and an enjoyable challenge.

  • Know your Henna

    Know your Henna

    Henna brows is fast becoming one of the most popular brow treatments, as a more natural way of giving greater definition to natural brows. Formulated to give longer lasting results than traditional tinting products and with a wide range of colours available to suit all clients, it’s important to know the benefits of offering this in demand brow service.