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  • All about Reflexology

    All about Reflexology

    Updated 8th April 2025

    Derived from Eastern medicine practices, Holistic treatments are non-invasive therapies which aim to treat underlying issues. They work on creating harmony within in the body through connection with energy points or meridian lines to work on overall health and well being. They compliment the western approach of medicine by offering an additional method for relaxation and stress relief which can benefit a variety of clients. One of the most popular Holistic treatments is Reflexology. In today’s blog we’re going to put a spotlight on this ancient treatment giving you and insights into the benefits and practices.

    What is Reflexology and how does it work?

    Reflexology is an In-depth foot treatment designed to relieve stress, relax and rebalance the body. The treatment focusses on reflex areas on foot which correspond to all of the glands, organs and parts of body. Pressure is applied using thumbs/fingers to reflex points on feet to stimulate these specific parts of the body encouraging a balance affect.

    Reflexology uses zone therapy which was developed by Dr William Fitzgerald. Dr Fitzgerald believed the body could be divided into longitudinal zones running from the top of the head to the tips of the toes, he found that those parts of the body in each zone are linked by a flow of energy and that the parts of the body in each zone can have an effect on each other.

    The body systems are represented on the feet a good way to learn this areas is to see the two feet together as a mirror for the body. For example, the brain reflex is found on the top of the big toe, the spine runs from the big toe down to the heel on each foot. The right foot governs right-hand side of body, left foot governs left-hand side of the body. The image below details the organs and where they are found.

     

    What are the benefits of Reflexology?

    • Stress relief – stress is responsible for 75-85% of illness
    • Improves circulation – body relaxes during reflexology – tension that restrictsblood flow is reduced enabling the blood to flow more freely
    • Helps eliminate toxins from the body (improves the function of the lymphaticsystem and stimulates the excretory system)
    • Balancing – improves the balance between the systems of the body so boostingthe immune system.

    What is the role of the Reflexologist?

    Reflexologists should never medically diagnose during a session with a client, the treatment is merely to focus on rebalancing the body and its systems. This is done by providing a relaxing treatment using pressure with fingers and thumbs to the reflex points not he client’s feet in order to stimulate various parts of the body. Reflexology is best completed In a series of treatments, most clients start to notice a difference after 3-6 weekly treatments. In general it’s recommended that a client have 4-6 treatments in a course.

    How much can I charge for Reflexology? 

    How much you can charge for a reflexology can vary depending on where you are practicing. On average in the UK the treatment can currently cost between £25-£60 a session. It’s worth doing your market research to see what other practitioners are charging in your local area.

    How do I become a Reflexologist? 

    Our two day intensive Reflexology course will provide you will all of the information, techniques and hands on practice you need to get started with your Reflexology. Over the two days you will learn:

    • Health, safety & hygiene
    • Consultation techniques
    • Contraindications
    • Theory of reflexology
    • Reflexology massage movements and modifications
    • Treatment procedure for working on the feet
    • Massage mediums
    • Practical tuition on performing a reflexology treatment on the feet
    • Aftercare advice
  • How to maximise profit within your beauty business

    How to maximise profit within your beauty business

    Running a profitable beauty business can be a rewarding yet daunting task! there are so many things to think about when running your own business. This can be challenging when the majority of your day is focussed on delivering treatments. If you’re struggling to find the time to generate new ideas for boosting income you’ve come to the right place! We’ve collated some of our best advice for therapists to maximise profits.

    Increase your client base

    Whether you are just starting up or have been going a while there may be opportunities to grow your client base. There’s the obvious promotional platforms such as social media/ local magazines, however many marketing experts agree that the networking is an avenue that can be the most beneficial when targeting new clients. For example, there may be the option to have a mutually beneficial partnership with local businesses in your area that compliment the work you do such as Bridal shops or Hairdressers. A ‘you scratch my back, I’ll scratch yours’ scenario of promoting each others businesses can boost both businesses profits. If you already have a loyal client base, you can also enrol the support of these clients to grow. Offering refer a friend rewards or hosting launch events within the salon whereby clients can bring a friend/family member along. These events work well along side the launch of a new treatment or product where you can offer taster treatments/demonstrations/product trials or spread out at various times of the year to mark events i.e Valentines day/Christmas.

    Increase spend per visit 

    If you’re serious about increasing your profit then one clear winning strategy is to encourage your client to spend more when they are with you. Use each treatment booking to your advantage to promote the add on services and retail that you offer within the salon. This doesn’t have to be a hard sell as remember your client is there for a reason, they may have come in to get amazing lashes.. their lashes will stay amazing for longer if they use a lash shampoo between infills! If you’re not retailing product in your salon you’re not only limiting your revenue but you may also be disadvantaging your client by not providing them with a full service which includes education and aftercare on how to maintain their treatment at home.

    When up-selling services, consider the treatments that compliment each other the most. This could be adding additional massage onto treatments, adding additional LED therapy onto facials or tinting with Lash extension services. Also consider the benefits of courses of treatments, offering incentives can be an easy way to reward clients for booking courses such as by 6 get one free.

    Top tips for retailing product:

    • Only recommend products that you genuinely believe will benefit the client, link these back to their main concerns or objectives. For example you may have a facial client concerned with acne so share why you think a spot treatment would work best for them or a Gel polish client who always has dry cuticles, why would this nail oil help?
    • Let the client explore the product. Give them the chance to try the product on their skin as most people prefer to try before they buy!

     

    Review your treatment menu

    A lot can be said for less is more, its important to focus on what you do and do it well vs offering too many services. Think about your niche and what makes you different, why should your clients come to you? It’s these unique differences that you should be promoting at every available opportunity. It may also be time to consider your pricing, when was the last time you increased your prices? Complete some market research into your local area to ensure you remain competitive and avoid underselling your skills!

    Looking to start your own beauty business this year? Call our team on freephone 0800 999 2277 (option 1) to tailor a beauty training package for your business start-up. Already trained in beauty and need more business know-how? Our Online Starting a Business in Beauty Course is the ideal starting point to plan, market, brand and launch your own beauty business. 

  • Which brow treatment is best in 2022?

    Which brow treatment is best in 2022?

    Brow trends come thick and fast just like fashion, the way we shape and style our brows can be directly linked to pop culture. From the over plucked 90s to the bushy 2020’s there’s a style for every era and with so much at our disposal now the possibilities for brow styling are endless!

    All about the Lamination

    Arguably, the most popular treatment in recent years is Brow lamination, favoured by celebrities and fashionistas! The treatment itself is a straight forward process where the brows are brushed and set using fixing product into the desired style, creating fuller more even brows. Often combined with tinting the treatment allows for the therapist to increase the visual volume of the brows which makes it a great treatment for clients looking to grow out their brows for a more natural style.

    Our Brow Lamination, Shaping & Tinting Training Course is designed to help you give your clients a uniform, full eyebrow shape.  This is the ultimate solution for eyebrows that do not have symmetry where the hairs follow a different pattern, with lamination (also known as lifting) we can realign the brows in such a way to give them the desired shape they want.​ This treatment solves the messy brow issue, creates volume and fullness, while giving you a sleek well-kept brow shape for up to 2 months. Treatments are typically between £30-£50 when combined with a brow tint and shape. A very lucrative service to offer to your clients!

    Highly Defined Brows

    Promoted by celebrities, this treatment aims to create natural-looking brow shape, defined colour and give the illusion of fuller, thicker brows, making these brows a must-have treatment. This high-precision procedure transforms eyebrows into a naturally arched shape, dramatically enhancing and defining facial features. Perfectly-groomed brows are one of the most popular treatments within the salon. Performed by a skilled brow artist the treatment includes techniques to create the desired brow shape and appearance, including waxing, tinting and threading.

    Our Highly Defined Brows Training Course is a generic treatment course designed to teach you one of the most popular beauty treatments currently offered within the industry. You will learn a range of brow-grooming procedures, including waxing, threading and tinting of the brows, to allow you to competently offer this in-demand treatment from home and/or mobile, creating a natural-looking arches and a defined brow shape for your clients. These treatments typically earn you between £25-£40! Clients return every 3-6 weeks to maintain their precise brow shape, keeping your appointment book filled!

    Henna Brows 

    Similar to brow tinting Henna colours the natural brow. Henna is a natural alternative to other chemical dyes and is plant based making it an appealing option for colouring the brow and creating a more expressive brow. Henna also creates a better skin stain which gives a denser, fuller brow. Although a safe way to colour the hair and skin it is vital to perform a patch test when using Henna to check for skin reaction.

    On our Henna course you will learn a range of brow-grooming procedures, including hot waxing, and application of henna of the brows, to allow you to competently offer this in-demand treatment from home and/or mobile, creating a natural-looking arches and a defined brow shape for your clients. Earn up to £35 an hour providing these lucrative brow treatments!

    Want to up your Brow Skills & start earning up to £40 an hour? Explore our ABT Accredited Courses:

  • Getting Started with Online Courses

    Getting Started with Online Courses

    Updated 1st November 2024.

    Achieving a recognised beauty qualification couldn’t be easier with our Accredited Online courses. Learn at your own pace, in your own time and start your own business! If you’re new to Online Courses this blog will be a useful guide through getting started with your Online Course.

    What’s Involved

    Our online courses are completed through our industry leading, user friendly Online Student Portal. You receive access to a wealth of high quality learning resources, written by beauty professionals including comprehensive e-manuals and detailed step by step video demonstrations. You can watch the videos as many times as you need. We include fun multiple choice online tests which are great for checking your understanding and can be retaken instantly, as often as you need to pass.

    When you feel ready, you will practice on friends / family or training hand / head as relevant to the course. You need to provide evidence of 3 case studies which are submitted easily by email and assessed against industry standards to ensure your proficiency with the treatment skills. Individual feedback to help you improve and you simply resubmit as needed until you are at a successful level to achieve. Typically students complete these courses within 2-6 weeks (committing around 2-10 hours per week to study), although you have 12 weeks to access the course resources on the portal should you need to go slower. Students can take up to 12 months to email over their case study evidence for certification, so plenty of time to practice your skills to full confidence.

    The Student Portal 

    Once you have registered for your course you will receive an email with your link to access the Student Portal. The Student portal can be accessed through desktop, tablet and phones. If you are using a tablet or phone there is an app available to download, simply visit the App Store and search SAP LITMOS. When prompted for a domain enter: thebeautyacademy followed by your log in details.

    We recommend your first point of call when you log in is the additional resources tab in your course, here you will find your practical case study materials, including consultation and feedback forms. Save this pdf file to your device or print for use when ready to start practising.

    Guidance on Case Studies 

    You will receive a detailed list of required products and equipment as part of your online course resources. Optional, selected kits are available to purchase through our website. Other beauty wholesale companies are available such as Salon Services or websites like Amazon, to allow you to source basic items to get started. Courses are not brand-specific so you can use any brand / supplier you prefer for case studies.

    When you have completed your case studies email in to [email protected] and attach your before and after photos along with your client consultation form and feedback form for each treatment required.

    Your case studies will be evaluated with your certificate and/or feedback provided by email within no more than 7 working days.

    Getting Started Once Qualified

    Once you’ve achieved your online course certificate(s), you can purchase public liability (beauty treatment) insurance to begin offering your services to paying clients. We do not provide insurance ourselves but recommend several leading insurers. You can find more about our recommended insurers on our website. You’ll already have your products from completing your case studies.

    You’ll need a brand for your business – a solid name and logo. You also need to decide what basis you want to work on – from home, mobile etc. You’ll also need to register for self-assessment if starting your own business with HMRC for tax reasons. You will also need to keep records of any income earnt and any costs (along with receipts). You may want to seek advice from an accountant to get this set up initially. If you’re new to running a business, you may find our Starting a Business in Beauty Course useful.

    For marketing, you’ll need to set up social media profiles on Instagram, Facebook and even Tiktok to begin promoting your beauty business. You can also get word of mouth promotion by networking with other local businesses (e.g. hairdressers, wedding suppliers etc.) or local organisations (schools, parents groups, charities etc.) to promote your services, perhaps with an open evening offering taster treatments or gift vouchers for raffle prizes. You may want to print some business cards and a price list to share with them. Always remember to take before / after photos of your results to share online and encourage clients to share their lashes or nails on social media tagging you to help gather word of mouth. It will take a little time and patience to build a loyal client base. It is recommended to promote discounted block bookings for a course of treatments or encourage clients to book their next treatment before they leave each appointment. This helps plan future business and get your appointment diary full. Gift vouchers are also a great way to get some initial income flowing, especially around seasonal events like Mother’s Day or Christmas. If you need help with your selling skills, you might like to consider our Sales Skills for Beauty Course.

    From client feedback you gauge what future treatments you might like to learn and offer, taking on further Online Courses as required to develop the skills to keep your business going from strength to strength. Typically it takes around 6-24 months to establish a new business. For inspiration, why not take a look at some of our previous students’ success stories.

  • Are all Online Beauty Courses accredited & insurable?

    Are all Online Beauty Courses accredited & insurable?

    With lockdown restrictions in place, many aspiring beauty therapists are turning to online training courses. And why not? They offer flexible, affordable training that can be completed safely and conveniently from home. But are all beauty courses equal with so many new beauty training companies popping up online? We discuss what you should look out before before you take the leap…

  • How to choose which beauty treatments to learn?

    How to choose which beauty treatments to learn?

    We get so many calls from prospective students excited at the idea of jumping into a new career in beauty but totally unsure where to start – which treatments should they learn and which to offer first? Our wonderful team of Course Advisors are all fully qualified, experienced beauty professionals and have experienced the beauty sector first hand whether that was previously through working in salons, running their own beauty businesses or as beauty training professionals so they certainly know a thing or two about what sells to clients, what is in demand right now and how best to get started. Our blog this week focuses on how to decide which beauty treatments to learn, based on what is most in-demand with beauty clients right now…

  • Can I achieve a VTCT qualification through distance learning?

    Can I achieve a VTCT qualification through distance learning?

    The Beauty Academy offer a full range of VTCT Qualifications in all aspects of beauty therapy ranging from single units for those looking to specialise in one professional skill such as Facial Skincare to a full diploma at level 2 or 3 suitable for those looking to gain full time employment in the industry. Our VTCT qualifications are delivered on a ‘blended’ learning basis giving you optimum flexibility with your learning, while still providing full support and expert face to face tuition on a fast track basis.

    Much of the study is completed on a distance learning basis, online from home including your theory coursework. Students have access to a wealth of learning resources on our online portal including training videos, manuals and support documents. Attend for 1-5 training days (depending on qualification) to learn your practical skills at one of our 10 conveniently located training centres, across England. Practice your treatments to build a portfolio and then once ready, book your assessments.

  • Can you really achieve a beauty qualification with only online courses?

    Can you really achieve a beauty qualification with only online courses?

    Absolutely, yes! You can definitely achieve an accredited beauty qualification through only online training. Our courses are accredited by IPHM and recognised for insurance internationally giving you the best chance of success in a beauty career wherever you live and work. As our courses are completed entirely online, there are no distance barriers to overcome. Online training options give you full flexibility of studying anywhere in the world, even the comfort of home. They also allow you to study at your own pace, whether that is fast track or more slowly to fit around other commitments.

  • How to Make Brows Fuller & Less Unruly

    How to Make Brows Fuller & Less Unruly

    If windows are the eyes to the soul then surely brows are the frames? A great pair of eyebrows can really give a face structure. They can also help correct an unbalanced face shape or give the appearance of a more desireable face shape. When so many clients are investing in lash extensions right now, it would be wrong not to have the know-how to create flawless brows to finish the look. We give you the top 10 ways to make brows look fuller and groomed…

  • Add Some Colour to Your Lashes

    Add Some Colour to Your Lashes

    Coloured mascara has been around for decades, flash back to the 80’s and blue mascara was all the rage. Fast forward 40 years and coloured lashes are back!

    As more people invest in lash extensions, the classic black lashes are pretty standard but coloured lashes are gaining serious popularity as more clients seek something different to their standard lash enhancement. Fashion dictates bolder lash looks and coloured lashes are the perfect way to stand out from the crowd…

     

  • The Magic of E-Filing

    The Magic of E-Filing

    Once nail salons are able to reopen (hopefully in August), we’re certain you wonderful nail techs will be packed out with clients wanting to restore their nails to former glory. We can imagine some of the nail extension horrors you may encounter and clever client scheduling will be key to fitting everyone in. But what else can you do to speed up your nail treatments to maximise your earning potential while additional safety measures are in place? Our blog this week looks at E-Filing…

  • Business Launch Must Dos

    Business Launch Must Dos

    Updated 30th October 2024

    The key to business start-up success is careful planning. Considering the direction you want your business to take, the scale and the target market. Setting realistic goals with realistic timescales is vital to ensure you stay on track but also stay motivated. It can be challenging starting a new beauty business but also incredibly rewarding when you see the return on your investment in terms of a regular client base building, your treatment results gaining word of mouth or indeed just making a profit! We give you the lowdown on how to get up and running for success…