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Beauty course

  • A day in the life: Self-employed Massage Therapist

    A day in the life: Self-employed Massage Therapist

    Introducing Saskia of Holistic Healing…

    “On completion of my VTCT Level 3 in Massage with The Beauty Academy, I began working in spas and salons. 5 years later, using my experience of the beauty industry, I have decided to start my own business as a Holistic Therapist. Over the years, I have attended additional training days with The Beauty Academy including facial skincare, electrical facials and teacher training.”

  • What’s in a brand name?

    What’s in a brand name?

    We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…

    What is a trademark?

    A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service.  Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.