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We’re nearly a month into the new year & time is flying by already. Have you made plans for your beauty business this year already? Have you thought about further treatments you’ll soon be offering?
Maybe you’re not sure what the next big thing is or what more to train in to earn more £££s this year. Well let’s take a look at the latest beauty trends for 2023 and treatments billed to be in HOT demand this year!
Lash Extensions are still on the of the most popular and lucrative beauty services to be offering right now. While DIY false lashes may have come a long way, there is nothing that can beat a professionally applied set of semi-permanent eyelash extensions for creating the WOW factor to your look. During lockdowns, many turned to stick-on strip lashes but many have learnt to their peril the damage poorly applied lashes can do to your natural lashes. With the festive party season nearly upon us too, there has never been a better time to get into offering eyelash extensions. But how do you get started?
Updated 1st November 2024.
Achieving a recognised beauty qualification couldn’t be easier with our Accredited Online courses. Learn at your own pace, in your own time and start your own business! If you’re new to Online Courses this blog will be a useful guide through getting started with your Online Course.
Our online courses are completed through our industry leading, user friendly Online Student Portal. You receive access to a wealth of high quality learning resources, written by beauty professionals including comprehensive e-manuals and detailed step by step video demonstrations. You can watch the videos as many times as you need. We include fun multiple choice online tests which are great for checking your understanding and can be retaken instantly, as often as you need to pass.
When you feel ready, you will practice on friends / family or training hand / head as relevant to the course. You need to provide evidence of 3 case studies which are submitted easily by email and assessed against industry standards to ensure your proficiency with the treatment skills. Individual feedback to help you improve and you simply resubmit as needed until you are at a successful level to achieve. Typically students complete these courses within 2-6 weeks (committing around 2-10 hours per week to study), although you have 12 weeks to access the course resources on the portal should you need to go slower. Students can take up to 12 months to email over their case study evidence for certification, so plenty of time to practice your skills to full confidence.
Once you have registered for your course you will receive an email with your link to access the Student Portal. The Student portal can be accessed through desktop, tablet and phones. If you are using a tablet or phone there is an app available to download, simply visit the App Store and search SAP LITMOS. When prompted for a domain enter: thebeautyacademy followed by your log in details.
We recommend your first point of call when you log in is the additional resources tab in your course, here you will find your practical case study materials, including consultation and feedback forms. Save this pdf file to your device or print for use when ready to start practising.
You will receive a detailed list of required products and equipment as part of your online course resources. Optional, selected kits are available to purchase through our website. Other beauty wholesale companies are available such as Salon Services or websites like Amazon, to allow you to source basic items to get started. Courses are not brand-specific so you can use any brand / supplier you prefer for case studies.
When you have completed your case studies email in to [email protected] and attach your before and after photos along with your client consultation form and feedback form for each treatment required.
Your case studies will be evaluated with your certificate and/or feedback provided by email within no more than 7 working days.
Once you’ve achieved your online course certificate(s), you can purchase public liability (beauty treatment) insurance to begin offering your services to paying clients. We do not provide insurance ourselves but recommend several leading insurers. You can find more about our recommended insurers on our website. You’ll already have your products from completing your case studies.
You’ll need a brand for your business – a solid name and logo. You also need to decide what basis you want to work on – from home, mobile etc. You’ll also need to register for self-assessment if starting your own business with HMRC for tax reasons. You will also need to keep records of any income earnt and any costs (along with receipts). You may want to seek advice from an accountant to get this set up initially. If you’re new to running a business, you may find our Starting a Business in Beauty Course useful.
For marketing, you’ll need to set up social media profiles on Instagram, Facebook and even Tiktok to begin promoting your beauty business. You can also get word of mouth promotion by networking with other local businesses (e.g. hairdressers, wedding suppliers etc.) or local organisations (schools, parents groups, charities etc.) to promote your services, perhaps with an open evening offering taster treatments or gift vouchers for raffle prizes. You may want to print some business cards and a price list to share with them. Always remember to take before / after photos of your results to share online and encourage clients to share their lashes or nails on social media tagging you to help gather word of mouth. It will take a little time and patience to build a loyal client base. It is recommended to promote discounted block bookings for a course of treatments or encourage clients to book their next treatment before they leave each appointment. This helps plan future business and get your appointment diary full. Gift vouchers are also a great way to get some initial income flowing, especially around seasonal events like Mother’s Day or Christmas. If you need help with your selling skills, you might like to consider our Sales Skills for Beauty Course.
From client feedback you gauge what future treatments you might like to learn and offer, taking on further Online Courses as required to develop the skills to keep your business going from strength to strength. Typically it takes around 6-24 months to establish a new business. For inspiration, why not take a look at some of our previous students’ success stories.
We get so many calls from prospective students excited at the idea of jumping into a new career in beauty but totally unsure where to start – which treatments should they learn and which to offer first? Our wonderful team of Course Advisors are all fully qualified, experienced beauty professionals and have experienced the beauty sector first hand whether that was previously through working in salons, running their own beauty businesses or as beauty training professionals so they certainly know a thing or two about what sells to clients, what is in demand right now and how best to get started. Our blog this week focuses on how to decide which beauty treatments to learn, based on what is most in-demand with beauty clients right now…
Updated 30th October 2024
The key to business start-up success is careful planning. Considering the direction you want your business to take, the scale and the target market. Setting realistic goals with realistic timescales is vital to ensure you stay on track but also stay motivated. It can be challenging starting a new beauty business but also incredibly rewarding when you see the return on your investment in terms of a regular client base building, your treatment results gaining word of mouth or indeed just making a profit! We give you the lowdown on how to get up and running for success…
When looking to start a new career in the beauty industry, it can be so easy to fall into the trap of thinking you MUST train in every single treatment on the market from the get-go. But the cost of this and also just knowing how then to launch your business without any particular unique selling features or areas of specialism can be really difficult when coming to an industry with a lot of competition already. Our blog highlights why it can actually be great to start small, focusing on particular treatments, building your brand and then moving on to other treatments as your client base actually wants, rather than what you think they will want…
What is a trademark?
A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service. Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.
