Lash techs in the industry don’t want you to discover the benefits of working with mature clients, who typically have more disposable income and can become some of your most loyal, regular clients. Techs circulate ideas that lashing mature clients is difficult or even near impossible and yet with the right know-how it can be profitable and an enjoyable challenge.
beauty blog
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Keeping your Kit Tip Top – Storing Lash & Brow Tools…
As any amazing lash and brow tech knows, you’re only as good as your products and tools will allow you to be. Not storing these correctly, not only shortens the lifespan of these causing wastage and extra costs but also limiting the results you can achieve. Here we discuss how you should be storing your kit…
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How to Care for your Nail Products
As every good nail technician knows, you can only ever be as good as your tools allow. Once training is completed, the next biggest cost and one which will be ongoing throughout your career is the cost of your nail products and tools. To be successful in business you must reduce costs where possible by correctly using, storing and cleaning your products and tools. Our blog this week focuses on the essential know-how to do just that!
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Know your lashes, know your options…
With so many lash treatment options now pinging up in the beauty sector, it’s hard to keep up with what the differences are. But having a good understanding will ensure you can give the best advice to your clients and maximise your treatment sales…
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Know your Henna
Henna brows is fast becoming one of the most popular brow treatments, as a more natural way of giving greater definition to natural brows. Formulated to give longer lasting results than traditional tinting products and with a wide range of colours available to suit all clients, it’s important to know the benefits of offering this in demand brow service.
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Get the Lighting Right
With the nights drawing into the afternoon as the winter arrives and the busy festive period approaches, it is more important than ever to ensure you have the right lighting on hand as a lash technician to not only ensure your work remains to the highest standard, avoid strain on your eyes but also maximise your working hours to fit in just as many clients. But many lash techs have no clue when it comes to selecting the best lighting set up for their working space. Our blog highlights just what you need…
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Browse the options… Which brow service is best?
With so many new brow treatments launching, it is easy to fall behind in knowing the differences and how best to market your brow services to clients. Our blog this week focuses on whether to highly define or laminate brows…
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What’s in a brand name?
We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…
What is a trademark?
A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service. Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.