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  • What are the Advantages of Virtual Academy Beauty Training over Classroom Courses?

    What are the Advantages of Virtual Academy Beauty Training over Classroom Courses?

    With many of us having experienced more flexible working arrangements during lockdown and the benefits of staying connected online, more of us are feeling confident in taking other aspects of our lives online. Not only does online training allow you to study safely from home without any risks of Coronavirus posed from travel or being present in person, it is also flexible to fit into your life.

    There is no travel cost or time to consider, no early morning rushed commutes or needing to pay for additional childcare while you are away from home. There are no physical barriers to overcome as there is no attendance needed. The costs are also reduced for the training provider in offering online training versus overheads for bricks and mortar classroom based training, which translates as more affordable training options for students.

    Our courses start from only £99 and are fully accredited for insurance with ABT, giving you the exact same qualification as those achieved by attending face to face classroom training. All the benefits of classroom learning, without the hassle.

  • What’s in a brand name?

    What’s in a brand name?

    We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…

    What is a trademark?

    A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service.  Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.