With the nights drawing into the afternoon as the winter arrives and the busy festive period approaches, it is more important than ever to ensure you have the right lighting on hand as a lash technician to not only ensure your work remains to the highest standard, avoid strain on your eyes but also maximise your working hours to fit in just as many clients. But many lash techs have no clue when it comes to selecting the best lighting set up for their working space. Our blog highlights just what you need…
Uncategorized
-
Browse the options… Which brow service is best?
With so many new brow treatments launching, it is easy to fall behind in knowing the differences and how best to market your brow services to clients. Our blog this week focuses on whether to highly define or laminate brows…
-
What’s in a brand name?
We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…
What is a trademark?
A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service. Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.
-
How to Troubleshoot the Most Common Problems with Nail Extensions
Issues with nail extensions lifting or coming off prematurely as usually down to a number of specific reasons linked to incorrect application or improper home care by the client following application. We discuss the most common problems nail technicians will see and how to resolve here: